Advertising Tower Made of Temporary Scaffolding
An unbuilt project for the Harumi waterfront: an outdoor advertising tower planned prior to a high-rise condominium's construction, which would have pre-used the very scaffolding materials intended for the main project.
As a pre-groundbreaking promotion for a high-rise condominium on a 30,000 m² site, the construction of an outdoor advertising tower was planned.
The site was the Harumi waterfront. Its unique feature was the pre-emptive use of the construction scaffolding—intended for the main project—as the advertising tower itself.
It was envisioned as a media tower, composed of four structures ranging from 10 to 36 meters in height, which would present the project via nighttime illumination and video projections.
